Tips For Finding The Right Boston SEO Expert
A search on Google for Boston SEO expert returns millions of results. It’s natural that business owners find it challenging to hire the right person. The first thing a business owner needs to realize is that a great looking website is not necessarily properly optimized for high search engine rankings. The only thing that matters when it comes to search engine optimization is organic traffic. If you are currently looking for an SEO expert in Boston, here are a few tips to help you separate the wheat from chaff.
SEO Experience in Your Industry
One of the reasons there are so many SEO agencies is that it’s a free for all market. A so-called SEO expert only needs to set up a website and put up a few false testimonials in order to scam unsuspecting clients. Every self-proclaimed SEO expert doesn’t really know what they are doing. Also, the industry is constantly changing as big search engines continue to tweak their algorithms in order to deliver better results and stay a few steps ahead of scammers. Keep in mind that years of SEO experience is required in order to do an amazing job.
Different kinds of websites need different SEO tactics. For instance, optimizing an e-commerce website is different from optimizing a more content driven website. Therefore, it is better to work with someone who has years of experience in working as an SEO expert on a variety of projects than someone who has just started a website and labeled him/her as an SEO expert.
Proven Track Record
As mentioned in the beginning, results are the only thing that matter in this industry. However, many shady SEO experts are adept at using black hat SEO techniques that may get short-term results. These SEO techniques are frowned upon by search engines and more often than not, the domain is penalized for using these techniques. There have been cases where domains have been completely removed from the index and a business has ceased to exist or has been forced to begin from scratch. Even big businesses have been penalized by Google.
When you are interviewing different SEO agencies, ask them about the long-term results they have achieved for other clients. It is also recommended to seek a few current references and ask them about their experience and how that agency has helped them with SEO.
The best SEO agencies understand the need to clearly communicate the changes to be made to the business owners. An SEO agency that is not good at communication isn’t worth your time. Ideally, the SEO agency shall mail you weekly or monthly reports covering the work done by them as well as their future plans.
SEO isn’t a one-shot deal. It requires constant changes and dedication to ensure that your website is always up to date and follows the latest guidelines issued by search engines. Search engines are constantly updating their algorithms and there have been cases of collateral damage. Therefore, you should never hire an SEO agency that promises you great results in a short period of time for a relatively small fee. Most professional agencies would want to sign a long contract in order to keep working on your website.
Boston SEO Geeks
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