Watch David Amerland, Mark Traphagen and host Eric Enge talk about what types of things you can do to put semantic search to work for you … and drive results for your business.
0:01 – Introductions, with a little hygiene humor 🙂
2:55 – We’ve been hearing about semantic search for a while now. So what does that mean for me and my business?
5:23 – Why you should have a consistent content strategy
6:48 – Teaching search engines who you are: How and why you should
9:55 – +Ammon Johns adds a clarifying comment
12:40 – The semantic web impacts all entities, not just brands – comment from +Bill Slawski
14:44 – +Sherrill Duce asks about the difficulties of having more than 1 person representing a brand. The importance of shared perceptions…. and more humor 🙂
21:15 – So what do I actually have to do? +David Amerland gets into the nitty gritty of creating content, keywords, hashtags, ontologies, and more
27:00 – +Eric Enge brings in the search engine perspective to talk about the complete user experience.
31:58 – +Denver Prophit Jr. Consulting asks about cornerstone content and linking.
34:24 – Google highlights in-depth and also step-by-step articles. What this means…
38:22 – +Tina Willis asks: “But what if people do not often want to hear about your topic”
47:02 – Creating completeness of content and completeness of experience: Using co-occurrence analysis
49:41 – Schema.org: Should you use it?
51:15 – Linguistic matching for better understanding of what people are looking for in search queries
53:30 – +Joshua Corbelli asks about small business owners who have multiple businesses in different fields.
56:04 – +Jim Shankle asks if the effects of brand engagement have been quantified?
1:00:01 – Closing statements from David, Mark , and Eric
Thanks to Marilyn Moore for doing the timestamps for the show!